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Theresa Lanowitz | Wednesday, 16 May 2007

Presentation slides from STAREAST 2007: Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.


Test managers constantly lament that few outside their group understand or care much about the value they provide and consistently deliver. Unfortunately, they are often correct. The lack of visibility and understanding of the test team’s contribution can lead to restricted budgets, fewer resources, tighter timelines, and ultimately, lower group productivity. Join Theresa Lanowitz and Dan Koloski as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers. Learn how to effectively and concisely communicate with key stakeholders in your organization to ensure that they understand the value and role of the testing group. With effective and concise communication, the testing group will be perceived as more strategically important and integral to the success of every project.

• Strategies for communicating complex data
• Ensure your communications give you the visibility you need
• How to create testing evangelists within your organization

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Theresa Lanowitz | Tuesday, 20 February 2007
Make no mistake, the application lifecycle market is real, in turmoil, and critical to the success of every enterprise - globally.  Without the products and solutions being offered in the application lifecycle market, enterprise IT organizations are relegated to technology controlling their destiny.  The practice of allowing technology to control the destiny of business is fraught with peril.  True focus on the application lifecycle and its integrated roles, responsibilities, and technology will continue to evolve and support the business. The application lifecycle ecosystem catalogs and analyzes the software suppliers in the market.  Use this document as a way to evaluate potential partners for your own application lifecycle ecosystem.  This document is virtual and updates are triggered by market events.  Suppliers to the ecosystem will be added on a regular basis. Version 1.5 continues to build out the Application Lifecycle Continuum with Empirix placed in the “Contender” position.
36 Pages
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Theresa Lanowitz | Thursday, 14 September 2006
The message of "it's more than tools"has been prevalent for quite some time.Most enterprises and softwaresuppliers, however, remained steadfastin their focus on technology. In an erawhere expenditure, return oninvestment and customer satisfactionare paramount, a much greaterimportance is now being placed onoverall IT lifecycle management (ITLM).In this Executive Brief, we examine whyITLM should be a guiding principal forenterprise IT, and offer practical adviceon ITLM strategy and adoption.
12 Pages
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Theresa Lanowitz | Thursday, 14 September 2006
Make no mistake, the application lifecycle market is real, in turmoil, and critical to the success of every enterprise - globally.  Without the products and solutions being offered in the application lifecycle market, enterprise IT organizations are relegated to technology controlling their destiny.  The practice of allowing technology to control the destiny of business is fraught with peril.  True focus on the application lifecycle and its integrated roles, responsibilities, and technology will continue to evolve and support the business. The application lifecycle ecosystem catalogs and analyzes the software suppliers in the market.  Use this document as a way to evaluate potential partners for your own application lifecycle ecosystem.  This document is virtual and updates are triggered by market events.  Suppliers to the ecosystem will be added on a regular basis.
29 Pages
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Theresa Lanowitz | Thursday, 20 July 2006
This analysis is provided as historical reference for Mercury.  The analysis was conducted prior to the announcement of HP’s intent to acquire Mercury.  Please see the voke First Impressions analysis of the acquisition announcement.  The Mercury segment of the Application Lifecycle Ecosystem will be updated once the intended HP acquisition is completed. 
9 Pages
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Calendar

Thursday, 17 May 2007
STAREAST 2007
Orlando, Florida

Join Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.

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Thursday, 03 May 2007

Communicating the Value of Testing
A Software Test & Performance Web Seminar
Wednesday, May 2, 2007, 11:00AM Eastern; 8:00AM Pacific

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Wednesday, 14 February 2007
Infoworld Webinar:  The Future is Now for Virtual Labs. 

Can Your Business Afford to Wait?

Theresa Lanowitz, Founder of Voke Inc., and Marcus MacNeill, Director of Product Strategy, Surgient
Wednesday, 15 November 2006
San Francisco, CA
Monday, 09 October 2006
Las Vegas, NV
October 8-11, 2006 
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